Partnerships

Accelerate

Your Brand

Accelerate

Your Brand

Align with the next generation of professional motorsport

Align with the next generation

of professional motorsport

LeonardoSerravalledoesn’tjustcarrylogos.Hecarriesstories.Everypartnerwhojoinshisprogrambecomespartofacareerbeingbuiltinrealtime,fromhisfirstopen-wheelracetothepodiumsahead.Thisisn’ttraditionalsponsorship.It’searlyaccesstoatrajectory.

Why

motorsport.

why now.

Why

motorsport.

why now.

Motorsport is one of the last spaces where brand exposure is organic, emotional, and impossible to ignore. There are no ad blockers on a race car. No scrolling past a podium celebration. No mute button on the roar of an engine.

Leonardo competes in the USF Pro Championships - the official development ladder to IndyCar, North America’s premier open-wheel series. Each race weekend delivers live trackside audiences, broadcast coverage, and a constant stream of professionally produced content across digital platforms.

At 15, Leonardo is at the earliest stage of a professional career. Partners who join now aren’t buying visibility, they’re investing in a relationship that grows as he does.

SOCIAL FOLLOWERS

Growing every race weekend

Views

Extensive reach across digital channels

RACE WEEKENDS IN 2026

Across USF Juniors & USF 2000

BROADCAST PLATFORMS

Live streaming every event

WHAT YOUR BRAND GETS

◈

On-Car Branding

Your logo at 130mph. Placement on Leonardo's USF Juniors car — nose, sidepods, engine cover, cockpit. Visible in every photo, every broadcast frame, every highlight reel.

◉

On-Driver Branding

From paddock to podium. Logo integration on racing suit, helmet, and team wear. Your brand is on Leonardo in every interview, every media appearance, every behind-the-scenes moment.

◎

Trackside Hospitality

Bring your people inside the fence. Exclusive race weekend access for clients, team members, or guests. Walk the paddock, meet the crew, watch from the pit wall.

▣

Social Media & Content

Content that doesn't feel like an ad. Branded posts, stories, and reels across Instagram, TikTok, and YouTube. Leonardo's content is built around racing, training, and discipline.

▦

Media & Press Coverage

Every race generates coverage. Interviews, press mentions, race reports, photography — your brand appears alongside Leonardo in professional motorsport media.

◆

Product Activation

Put your product in the story. From race-day usage to dedicated content features, showcase what you make to an audience that respects precision, quality, and ambition.

More info

2026 ON-CAR

BRANDING

2026 ON-CAR

BRANDING

Placement locations, sizes, and exclusivity vary by partnership tier. All branding is professionally applied and maintained throughout the season.

Placement locations, sizes, and exclusivity vary by partnership tier.

All branding is professionally applied and maintained throughout the season.

Placement locations, sizes, and exclusivity vary by partnership tier. All branding is professionally applied and maintained throughout the season.

THE DRIVER'S REACH

Leonardo's audience is growing every race weekend

leonardoserravalleracing

Florida

877 likes

leonardoserravalleracingOn to the next one!

View all 87 comments

2 hours ago

leonardoserravalleracing

Florida

877 likes

leonardoserravalleracingOn to the next one!

View all 87 comments

2 hours ago

leonardoserravalleracing

Florida

877 likes

leonardoserravalleracingOn to the next one!

View all 87 comments

2 hours ago

CONTENT PRODUCTION

15-20 content pieces per race weekend

Pro photography & video reels every round

Behind-the-scenes content on Instagram, TikTok & YouTube

Partner posts reach motorsport-primed audiences globally

AUDIENCE PROFILE

Motorsport fans ages 14-65 across North America

Global racing community with high engagement rates

High-intent fans who engage with content & attend events

Values performance, precision, ambition & authenticity

GROWTH TRAJECTORY

40%+ follower growth projected for 2026 season

2026 open-wheel debut accelerates brand reach significantly

Every race weekend adds valuable broadcast exposure

Early partners grow alongside the brand & community

CONTENT PRODUCTION

15-20 content pieces per race weekend

Pro photography & video reels every round

Behind-the-scenes content on Instagram, TikTok & YouTube

Partner posts reach motorsport-primed audiences globally

AUDIENCE PROFILE

Motorsport fans ages 14-65 across North America

Global racing community with high engagement rates

High-intent fans who engage with content & attend events

Values performance, precision, ambition & authenticity

GROWTH TRAJECTORY

40%+ follower growth projected for 2026 season

2026 open-wheel debut accelerates brand reach significantly

Every race weekend adds valuable broadcast exposure

Early partners grow alongside the brand & community

CONTENT PRODUCTION

15-20 content pieces per race weekend

Pro photography & video reels every round

Behind-the-scenes content on Instagram, TikTok & YouTube

Partner posts reach motorsport-primed audiences globally

AUDIENCE PROFILE

Motorsport fans ages 14-65 across North America

Global racing community with high engagement rates

High-intent fans who engage with content & attend events

Values performance, precision, ambition & authenticity

GROWTH TRAJECTORY

40%+ follower growth projected for 2026 season

2026 open-wheel debut accelerates brand reach significantly

Every race weekend adds valuable broadcast exposure

Early partners grow alongside the brand & community

Institutional Backing

ROAD 2 RACING

Leonardo is one of a select group of Canadian drivers recognized by the Road 2 Racing program — an initiative backed by the Canadian Motorsports Amateur Athletic Association (CMAA). This isn't just validation. It's infrastructure.

For individual supporters, R2R means tax-deductible contributions with official donation receipts. For corporate partners, sponsorship payments are deductible as business or marketing expenses under Canadian tax law. R2R gives both sides a structured, credible framework — and gives partners confidence that they're backing a driver on a professionally recognized pathway.

TAX-DEDUCTIBLE SUPPORT

Individual supporters receive official CMAA donation receipts for personal tax credits.

CORPORATE DEDUCTIONS

Sponsorship payments qualify as deductible business or marketing expenses under Canadian tax law.

VALIDATED DEVELOPMENT

R2R selection signals to partners that Leonardo's career pathway is structured, credible, and professionally managed.

TAX-DEDUCTIBLE SUPPORT

Individual supporters receive official CMAA donation receipts for personal tax credits.

CORPORATE DEDUCTIONS

Sponsorship payments qualify as deductible business or marketing expenses under Canadian tax law.

VALIDATED DEVELOPMENT

R2R selection signals to partners that Leonardo's career pathway is structured, credible, and professionally managed.

Leonardo's Road to Racing Profile

2026 Program

Who stands with leonardo

Leonardo’s program is built alongside a select group of partners, teams, and mentors who see the long game.

From foundational support at home to championship-caliber environments on track, every piece of his network is aligned with one goal: developing a driver capable of competing at the highest level.

Leonardo’s program is built alongside a select group of partners, teams, and mentors who see the long game.

From foundational support at home to championship-caliber environments on track, every piece of his network is aligned with one goal: developing a driver capable of competing at the highest level.